NESCAFÉ (r) DolceGusto (r) launches the campaign "Creative reveals new facets of the familiar"

Send

NESCAFÉ® Dolce Gusto®, an extraordinary premium coffee brewing system, has announced the launch of a new global campaign, “Creative Uncovers New Facets of the Familiar”.

At the heart of the campaign is a dynamic film made at NESCAFÉ® DolceGusto® with the participation of world superstar Will.i.am. The directors were talented, recognized film industry leaders Diego Contreras and Salomon Lightlem.

For Will.i.am, cooperation seemed natural: “I agreed to work with NESCAFÉ® DolceGusto® because the main theme of the campaign was creativity, which is a huge part of me and my main business. NESCAFÉ® DolceGusto® aims to create coffee with the best taste, just as I strive to create the highest quality music. "
The global launch "Creative reveals new facets of the familiar" will make a lot of noise, since, starting from August 30, Will.i.am will manage the official brand account on Facebook for 48 hours. At this time, will.i.am will share unique off-screen footage of the filming before launching the main film. The premiere of the latter will take place on the official page on Facebook and other social networks on September 1 at 10 a.m.
Starting September 2, users will be able to familiarize themselves with the content presented on the site //www.dolce-gusto.ru/reinvent-a-classic
At the same time, we can watch Will.i.am create a remix of Otis Redding's famous work “Sitting on the Bay Pier” and learn how NESCAFÉ® DolceGusto® transforms the process of creating an ordinary cup of coffee into an amazing and unique experience. According to Will.i.am, “Like nothing else, creativity reveals new facets of the familiar”
In additional materials for the film, viewers will be able to see a variety of content with a unique interview with Will.i.am and Ola Persson, the NESCAFÉ® DolceGusto® barista, in which both experts explain how, with the help of creative, they reveal new facets of the classics of their genre.
Today, coffee lovers are looking for new and quick ways to produce sophisticated and interesting high-quality coffee drinks. That is why the new campaign tells how, using creativity, NESCAFÉ® DolceGusto® aims to create outstanding types of coffee.
Enjoy the vibrant DolceGusto® flavors made with Krups coffee machines.
The Krups brand has over 150 years of experience and is known worldwide for the technical excellence of its capsule coffee machines.
Refinement ... Harmony of perfection ... Krups - beyond your expectations!
www.krups.ru

Send